Boost Your Brand Visibility With Custom Marquees & Tarpaulins
In marketing, the Rule of 7 suggests that a prospective customer needs to see your brand message at least seven times before it truly registers and prompts them to act. This concept is increasingly relevant today as potential customers are bombarded with numerous messages and brands vie for their attention.
Marquees, which are large banners or coverings often used in public spaces, can play a significant role in this context. In this blog, we’ll delve into how marquees can turbocharge your marketing efforts and ensure your brand catches the eye and sticks in the memory.
Maximising Brand Exposure Through Marquee Placement
Marquees are excellent tools for maximising brand exposure due to their size and versatility. Placing marquees at high-traffic events or popular locations ensures that potential customers see your brand multiple times, effectively applying the rule of 7. For instance:
Strategic Placement: At trade shows or festivals, marquees positioned at entry points or central locations catch the maximum number of eyes.
Repeat Visibility: Using marquees at a series of events increases the frequency of views, reinforcing brand recall.
Creating Memorable Impressions With Customised Marquees
Marquees customised with your company’s logos, colours and key marketing messages can leave a lasting impression, ensuring that every sighting by a potential customer counts towards the rule of 7.
Tailored Design
Customised marquees are designed to reflect your brand’s identity, making each interaction more memorable. This can include:
Logo Integration: Seamlessly incorporating company logos into the marquee design.
Colour Coordination: Using brand-specific colours to enhance visual impact.
Message Alignment: Tailoring the content to address the target audience directly, resonating well with their expectations and needs.
Leveraging Marquees For Multi-channel Marketing Campaigns
Integrating marquees into your broader marketing strategy can amplify their impact, ensuring consistent exposure across multiple platforms—a critical component of the rule of 7.
Marquees can complement:
Digital Campaigns: Use images of your branded marquee in online ads and social media posts.
Print Media: Feature photos of your marquee at high-profile events in print advertisements.
Direct Engagement: Utilise QR codes on marquees that link to digital content or special offers.